Thursday, 11 May 2017

Rolling in denim.

Exciting news! We are R O L L I N G in denim! 

Earlier this month, our denim delivery was cleared via customs, picked from the ship and packed up for delivery at our specialist denim and jeans factory. We're into the final stretch on production of a full range of our best selling jeans! 

We'll be sampling, checked the quality of the fabric and getting the all clear on production as quickly as possible, so we can fulfil all of your pledges. 

Even better! We'll be launching our re-stock before you know it, so make sure you're signed up to our mailing list if you aren't al ready so you hear all of the news as it happens. 


Tuesday, 28 March 2017


We made it! We are so incredibly thankful and happy for all of your help hitting our targets and reaching so much further than them too! 

We want to give a virtual hug, high five and thank you to the following people.....some of them deserve an awful lot more too! Some super special ones who helped, supported and gave the best pep talks seen outside of Rocky.

Marion Arnold
Gemma Slater
Pauline Arscott
Beccie Leathley
Sharon Edwards
Sidonie McDowell
Alexandra Balcazar
Ashley Polito
Dizzy Strating
Tara Travis Rosario
Jane Turney
Deanne Kernke
Rebecca Kelly
Elise Bovard
Bethan Holland
Stienon Marie
Scott Banks
Felicity Woollams
Ann C.
Kayleigh-Jayne Bull
Lucy Allen
Neil Smith
Hannah Cullen
Dani Haberman
Carolee Flatley-Scott
Zoe Cassandra
Brittany kelley
Rachel King
Becky Downs
Eblizabeth Mary Powell
Suzy Killin
Dana S
Anny Idle
Roslyn Walker
Jess Roper-Woods
Jayne Perks
Anna-Karina Swann
Shannon Rae
Jordann Foreman
Fran Brightman
Sarah Stammers
Sarah Gilkes
Jennifer Lee
Sarah Heal
Hannah Kerridge
Christi Riddle
Nele Bohn
Antonietta Iannaccone
Jennie Nyp
Katha Geeck
Maren Marshall
Natasha Dawson
Ruth Taylor
Lisa Batty
Stephanie Osorio
Emmy DeLight
Jayna Rae Lascaibar
Shelby Nass
Amy Hall
Laura Macfehin
Chavonne Rudd
Stefanie Worm
Amaia Perta
Jo Livings
Rebecca Cantrell
Cheryl Hutchins
Emma Lawton
Amy Barker
Emilene Pierce
Andrea Satterlund
Lanie johnson
Dagmar Schmitt-Holfter
Rachel Demaine
Rebecca Revell
Daisy Obetsanov
Leah Hansen
Nia Baton-Soffietti
Rachael Stone
Karen Irwin
Lyn Toms
Stuart Lloyd
Tricia Hopkins
Dana Francoeur
Chantelle Hale
Jessica Martin
Heather Whitsett
Kelly Meager
Ella Parry
Stephanie Ruby Feldman
Anna Barker
Elisha-Mae Trevan
Agnieszka Zielinska
Rebecca Phippen

Special thank yous go to the following people for being involved in producing the video, staring the in the video, helping with ideas, checking our maths, asking us what the heck we're thinking and making sure we hit out target (the previously mentioned Pep Talk King). 

Holly Matthews 
Tom Gammage
Gemma Dorling 
Bethan Soanes
Bethany May 
Dylan Humphries
Natalie Smith
Stu Lloyd 

 If you pledged, we'll be sending surveys out this week, and keeping everything updated over on the Kickstarter page
If you didn't get to pledge then go join our mailing list to make sure you hear about the restock.

Friday, 3 February 2017

Kickstarter FAQ's

It's been a busy week at LKL HQ, among our work load this week is getting this launched....the pre-order for our Hug Me Baby and Le Wild jeans styles. We'll be starting work with a new supplier in Thailand who have an environmental aspect to their work and will mean we have a great denim source. 

We've had quite a few questions so we thought we'd make it nice and easy for you all, with a FAQ.

I can’t afford to pledge right now, there’s nothing I’m interested in pledging for but I want to help, what can I do?

Please share the pledge page. Tell your friends and followers about it. Tell them why you want to support it. If it’s because you want to get a pair of the Polly’s or Classics once they’re available, want to buy a pair of HMB’s or Le Wild’s later down the line but need to save up a little first. That you just like what we do as a brand, sourcing fair trade made and taking the environment into consideration with our production. That we make limited edition styles so you know you won't look the same as everyone else. Whatever it is that makes you want to pledge, if you tell your friends why you love us, they'll understand and love us too.

What happens if you don’t hit the goal?

If we don’t hit our target, no money is taken from pledgers and we don’t put the jeans into production. So I’m sure it will get a little boring hearing from us all of the time but this is why we’re talking so much and so loudly about it! We really want to get this off the ground and be able to bring out all of the designs we have ready and waiting to go. 

I can only afford the smallest pledge right now...but I want some jeans! 
Well, you can pledge as much or as little as you can afford. No money is taken until the end of our pledge run. This means if your circumstances change over the month, you can log back in and adjust your pledge for the jeans you're after.

How do I pick my size? Do I pick a size when I pledge?

Once the Kickstarter finishes and we are ready for production, we’ll send out a form for you to complete where you can outline your preferred size, inducing leg length and colour. This is also the point where we’ll get your address for delivery too.

Will you be doing either style in Black or 36”?

We’re aiming to do a full restock of all options; this includes the long leg and black colour ways.
I really want a pair of the Classics that are out of stock!

Ideally we’ll do more than this and be restock the Classic styles AND a new style. If all goes well we’ll have denim left over and be able to bring out a couple of other ideas we have too! So keep an eye on the pledge page and our social media. Once we hit our target, we’re adding in new pledges so you can get the currently out of stock options on the Classics.

I heard on someone’s Instagram/Facebook/Twitter post something about petite jeans? Tell me about it please.

One of the options we want to be able to bring out is a petite style, cut with a tight leg, high waist, but so the waistband doesn’t hit your nipples! To do this we need to hit our target and beyond.

Monday, 30 January 2017

New ways to pre-order

We are very excited to be able to be bringing you our sell out jeans relaunch! After issues with our previous supplier, we have found a new one which can firstly match our previous denim quality and opens the door for some great new styles AND more denims in the future.

Previously we have run pre-order via our website, this has led to some confusion at times about which sizes are in stock and ready to ship out and which sizes are on pre order. So we had an idea. To help provide transparency and clarity and make keeping everyone updated from one central point easier, we havedecided that an external site is the best way to go.

There are loads of great reasons for doing this. Keeping pre-order items off the website means you know how long you need to wait, gives you confidence in our production of these items and their deliver-ability by separating them from current stock. It means all the funding is held separately, so you know where your money is going. We can update the project in one place and you can see other people’s questions too.  So if you’re not sure about something you can check to see if anyone else has asked the same thing, or if we’ve provided an answer by updating that bit of information ourselves.

We’ve put together some exciting rewards which offer a treat to all purse strings. We know you may not be able to afford a pair of our jeansin one go, so we’ve put in options to enable you to support us right now, so that  you can get a pair in the future. 

We can take more than our goal but if we don’t hit our target, we don’t get any of the funds and its back to the drawing board. We’re confident in this approach because we believe that firstly, you guys love what we do enough to support us, but also that you love what we do enough to share this project and spread the good word. The more people who pledge and share the quicker we hit our goals and the more we can offer you. 

Backing a project is more than just pledging funds to a creator. It's pledging your support to a small independent business that helps to bring their big ideas to life. You’ll not only get the item  you pledged for, you’ll know you’ve been instrumental in helping us reach our goals and being able to bring you more and even better styles it the future.